Millennial On A Mission: Sherrell Dorsey

Happy Friday, everyone!

This week’s Millennial On A Mission is a savvy fashionista with a passion for entrepreneurship, technology and diversity. An avid writer on the topics of social impact and digital inclusion, she recently started ThePlug, a daily e-newsletter that spotlights important and diverse stories in business and technology.

Ladies and gents, meet Sherrell Dorsey.


A Seattle, Washington native, Sherrell moved to New York City to attend college at the Fashion Institute of Technology where she earned a bachelor’s degree  in International Trade and Marketing for the Fashion Industry. During and immediately after college, she worked in marketing for major fashion and beauty brands and a few small public relations firms. Recently, Sherrell worked as a marketing manager for Uber and now she contributes regularly to publications such as Fast Company, The Root, Next City and many others. 

MOAM: What inspired you to launch ThePLUG? Who are some individuals you admire in and out of your field of work? What challenges have you faced in building your business/brand, and what have you learned from them?

SDI recently launched ThePLUG—the definitive source of black tech and business news. ThePLUG exists because the stories of black founders and business leaders in today’s economy are largely unknown in the mainstream. In part, because mainstream media has a habit of keeping thought-leadership restricted to the sorely white and male archetype. I’m constantly inspired by the thinkers, doers, tech enthusiasts, go-getters and the like that are building awesome products and solving issues. I am also inspired by writers and journalists working hard to uncover new trends and help the larger part of society understand the importance of innovation.

ThePLUG helps to amplify their work and share the latest trends in the tech space under the auspices of talented black innovators. Scaling a business and constantly improving it are some of the day-to-day challenges you have when first starting out. Being clear in your vision and yet open to iteration is a skill anyone leading something new and bold must sharpen daily.

To Sherrell, being a Millennial On A Mission points to a generation focused on making substantive change in the world. “Our parents and their parents made a series of sacrifices so that we would have the freedom to think and live differently,” she says. On a daily basis, Sherrell tries to be productive, thoughtful in her work, and push herself to think outside of her comfort zone. And the advice she has for her peers on following your dreams? “Lift your perspective. Your only limitation is the one you establish for yourself.” 


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