Millennial On A Mission: Jasmine Watkins

Happy Monday!

This week’s Millennial On A Mission has taken her love for shoes and turned it into the business of her dreams. Since she was a child, she has always been fascinated by entrepreneurship. With her company, Snobby Soles, she’s giving women nationwide the opportunity to rent high-end shoes (think Christian Louboutin, YSL, Prada) at their leisure.

We would like for you to meet Jasmine Watkins.


Originally from Baltimore, Maryland, Jasmine currently lives in Charlotte, North Carolina. She formerly attended Morgan State University, but left to follow her entrepreneurial dreams. “I’m an alumna of the National Foundation for Teaching Entrepreneurship (NFTE) and have won awards in the past for business plans,” Jasmine says. “Now I’m using the skills I’ve gathered to bring a service to women nationwide that allows luxury heels that costs $500 to upwards of $3,000 to be rented at will.”

MOAM: What inspired you to pursue your choice of career? Who are some individuals you admire in and out of your field of work? What challenges have you faced in building your business/brand, and what have you learned from them?

JW: A few things have influenced my choice. I’ve always enjoyed business, but for my love of shoes has definitely inspired me (to which all of the blame belongs to my mother, ;-).)  As a child, I would always see her wearing gorgeous high heels (that I would call ankle breakers) that I could only dream of wearing. As I entered into adulthood, my shoe taste of course took an expensive turn.

A while back, my best friend got engaged and saw these breathtaking white lace strass Christian Louboutin heels that she couldn’t afford. Unfortunately by the time I located them overseas, it was well after her wedding and while she had a lovely wedding and is  enjoying wedded bliss, she still wishes she had them for her big day. That wasn’t the first time I heard a woman say she wanted heels she couldn’t afford, at least without going through great measures, and had to go without, so Snobby Soles was born!

To Jasmine, being a Millennial on a Mission means being unapologetic about breaking the mold that society has set up for us. “Going to school, getting a degree, graduating with $50,000 in debt, and getting a ‘secure’ job might work for a lot of people, and nothing is wrong with that — but working for 11.5 months out of the year won’t do,” Jasmine says. “I’ve been helping build the dreams of others by working for their companies since I was 13, and while I’ve learned great things, I realized that I’m happier in pursuing what I’m most passionate about instead.”

To learn more about Snobby Soles, visit their website and follow them on Twitter!



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